Drink and Drive Aware campaign.
The goal is to make more aware young Italians about the risks of drinking and driving, trying
to introduce the habit of picking one boy/girl from the group to stay sober and drive all the
others home safely.
The campaign consists of posters, beer mats and flyers to be placed into social venues; billboards; a series of scratchcards to be distributed outside these venues to determine who's
the one who has to stay sober; an iphone application that keeps track of your group stats and that determines each time the person who has to drive home the others.
The goal is to make more aware young Italians about the risks of drinking and driving, trying
to introduce the habit of picking one boy/girl from the group to stay sober and drive all the
others home safely.
The campaign consists of posters, beer mats and flyers to be placed into social venues; billboards; a series of scratchcards to be distributed outside these venues to determine who's
the one who has to stay sober; an iphone application that keeps track of your group stats and that determines each time the person who has to drive home the others.
SPORT,
SE LO CONOSCI, LO PRATICHI.
Campaign supported by FOFI and CONI to motivate kids playing sports.
Proposal 08/09.
SE LO CONOSCI, LO PRATICHI.
Campaign supported by FOFI and CONI to motivate kids playing sports.
Proposal 08/09.
Copyright © 2009 Genesi Studio, all rights reserved.
© Antonella Spagnoli, Dario Berardi.
© Antonella Spagnoli, Dario Berardi.
